Optimize sales territories for maximum profit

Norton Star uses advanced analytics to design balanced territories that maximize revenue and minimize travel costs.

About Norton Star

We help sales organizations maximize efficiency through data-driven territory design

Norton Star is a dedicated sales territory optimization platform that helps companies create balanced, efficient sales territories based on their unique business requirements. Our advanced algorithms analyze customer data, sales history, and geographic information to design territories that maximize opportunity while minimizing travel time.

Founded by sales operations experts with decades of experience, we understand the challenges of territory management from both strategic and practical perspectives. Our mission is to transform the traditional territory planning process from subjective and manual to data-driven and automated.

By leveraging the power of artificial intelligence and machine learning, we provide sales leaders with the tools they need to make informed decisions about territory alignment, resource allocation, and sales strategy. Our platform integrates seamlessly with your existing CRM and sales tools, making implementation straightforward and adoption painless.

We work with companies of all sizes across various industries, helping them improve sales productivity, reduce costs, and drive revenue growth through optimized territory design.

Powerful Territory Optimization

Our intelligent platform transforms your sales data into balanced, efficient territories

AI-Driven Territory Design

Our sophisticated algorithms analyze historical sales data, customer locations, and market potential to design optimized territories that balance workload and opportunity.

  • Multi-factor territory creation based on revenue potential, customer density, and drive time
  • Automatic balancing of accounts across sales reps
  • Customizable weighting factors to match your business priorities
  • Interactive visual territory builder with drag-and-drop functionality

Real-Time Performance Analytics

Monitor territory performance in real-time with comprehensive dashboards that highlight opportunities and challenges across your sales organization.

  • Territory-level KPI tracking and benchmarking
  • Gap analysis between territory potential and actual performance
  • Trend identification across products, customer segments, and geographies
  • Predictive analytics for territory growth forecasting

Route Optimization

Maximize face time with customers while minimizing travel time and expenses through intelligent route planning and scheduling.

  • AI-powered route suggestions based on appointment priorities and locations
  • Calendar integration for seamless scheduling
  • Traffic-aware routing that adjusts in real-time
  • Fuel cost and carbon footprint reduction analytics

How Norton Star Works

Our platform transforms your sales data into optimized territories in four simple steps

Data Integration

We seamlessly connect with your CRM, ERP, and other data sources to gather customer information, sales history, and market data.

AI Analysis

Our proprietary algorithms analyze your data to identify patterns, calculate territory potential, and determine optimal coverage models.

Continuous Optimization

As market conditions change, our system continuously monitors performance and suggests territory adjustments to maintain optimal results.

Why Choose Norton Star

Our clients experience significant improvements in sales productivity and territory effectiveness

27%
Increase in Sales Productivity
19%
Reduction in Travel Costs
31%
More Customer Face Time
23%
Revenue Growth

Advanced Technology

Norton Star leverages cutting-edge technology including machine learning algorithms, geospatial analysis, and predictive modeling to create the most efficient sales territories possible. Our system continuously learns from sales performance data, making incremental improvements to territory design over time.

Seamless Integration

Our platform integrates seamlessly with your existing technology stack, including all major CRM systems, mapping services, and business intelligence tools, ensuring a smooth implementation process with minimal disruption to your sales operations.

Rapid Implementation

Unlike traditional territory planning projects that can take months, Norton Star can be fully implemented in as little as two weeks. Our team of experienced implementation specialists guides you through the process, ensuring a smooth transition and rapid time-to-value.

Ongoing Support

Our customer success team provides ongoing support and strategic guidance to help you get the most value from the Norton Star platform. Regular check-ins, training sessions, and best practice sharing ensure your team continues to optimize territory performance over time.

Industry Solutions

See how Norton Star transforms territory management across different industries

Pharmaceutical

Optimizing Medical Rep Coverage

Pharmaceutical companies use Norton Star to balance physician coverage, optimize sampling strategies, and increase face time with key prescribers. Our platform accounts for prescribing volume, specialty, facility type, and geographic clustering to create territories that maximize sales potential while minimizing travel time.

Norton Star helps pharmaceutical sales leaders ensure compliant, efficient territory coverage that adapts to changing market conditions, product launches, and competitive activities.

Manufacturing

Balancing Industrial Sales Territories

Manufacturing companies create balanced territories that account for complex factors like account size, product mix, and technical support requirements. Our system integrates customer purchasing history, product specifications, and technical expertise to design territories that match sales rep capabilities with customer needs.

Norton Star enables manufacturing sales organizations to optimize coverage across diverse customer segments, balance workload equitably, and identify cross-selling opportunities within territories.

Financial Services

Wealth Management Territory Design

Financial services firms use Norton Star to assign advisors to high-value client clusters while maintaining manageable geographic coverage. Our platform analyzes assets under management, client acquisition rates, and relationship complexity to create territories that maximize advisor productivity and client satisfaction.

Norton Star helps wealth management leaders allocate resources effectively, identify market expansion opportunities, and ensure consistent client service across territories.

Get in Touch

Ready to transform your sales territories? Contact us for a personalized demo

Contact Information

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Address:
5064 Rubio Ave.
Encino, CA 91436
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Phone:
(562) 331-2026
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Email:
info@nortonstar.com
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Business Hours:
Monday - Friday: 9:00 AM - 6:00 PM PST

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